Last edited by Mikagis
Saturday, May 16, 2020 | History

4 edition of Advertising fundamentals found in the catalog.

Advertising fundamentals

Philip Ward Burton

Advertising fundamentals

by Philip Ward Burton

  • 192 Want to read
  • 31 Currently reading

Published by Grid, inc. in Columbus, Ohio .
Written in English

    Subjects:
  • Advertising.

  • Edition Notes

    Includes index.

    StatementPhilip Ward Burton, J. Robert Miller.
    SeriesGrid series in journalism & advertising
    ContributionsMiller, John Robert, 1913- joint author.
    Classifications
    LC ClassificationsHF5823 .B8722 1976
    The Physical Object
    Paginationxii, 688 p. :
    Number of Pages688
    ID Numbers
    Open LibraryOL5201760M
    ISBN 100882440896
    LC Control Number75026015
    OCLC/WorldCa2136442

      Small-business people are surprised to hear that the game-winning fundamentals of advertising were firmly established in a book called Scientific Advertising, which was published in the s. That was an entire generation before radio and television. The types of media you can advertise in may change over time, but the fundamentals never change. Fundamentals of Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged.

    The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.5/5(3). Editor’s Note: This is an installment in our continuing series of articles about the intersection of social media and healthcare marketing. A Facebook presence is a basic component of most social media plans, but the platform-and the way people use it-is constantly evolving.

    The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion . Book > Textbooks > Business & Management Expedited access to textbooks and digital content Instructors: Due to the COVID pandemic and in support of your transition to online learning, requests for complimentary review copies of our textbooks will be fulfilled through our eBooks partner, VitalSource.


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